Consumer Behavior and Culture : Consequences for Global Marketing and Advertising

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Consumer Behavior and Culture : Consequences for Global Marketing and Advertising

Consumer Behavior ACross Cultures, Values and Culture, Convergence an Divergence in Customer Behavior, The Consumer: Attributes, mental processes,Culture, Communication,and Media Behavior, Customer Behavior Domains, etc.

Pernyataan Tanggungjawab

Pengarang

Mooij, Marieke de - Personal Name

Edisi

No. Panggil

658.8 MOO c

ISBN/ISSN

978-1-4129-7990-0

Subyek

marketing
Consumer Behavior

Klasifikasi

658.8

Judul Seri

GMD

Text

Bahasa

English

Penerbit

SAGE Publications

Tahun Terbit

2011

Tempat Terbit

London

Deskripsi Fisik

400 hlm.

Info Detil Spesifik

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