Research Methods for Bussines : a Skill Building Approach

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Research Methods for Bussines : a Skill Building Approach

Tell about Introduction for research, The scientific approach and alternative to investigation, The board problem area and defening the problem statement, The critical literature review, Theoretical framework and hypothesis development, Elements of research design, Data collection methos: introduction and interviews, Data collection methods: Observation, Data collection methods: Questionnaires, Experimental designs, Measurement of variable: Operational definition, Measuremet: scalling,reliability,validty, Sampling, Quantitative data analysis, Quantitative data analysis: Hypothesis testing, Qualitative data analysis, and The research report.

Pernyataan Tanggungjawab

Pengarang

Sekaran, Uma - Personal Name
Bougie, Roger - Personal Name

Edisi

No. Panggil

001.42 SEK r

ISBN/ISSN

978-1-119-94225-2

Subyek

Research methods for bussines
Qualitative
Quantitative

Klasifikasi

001.42

Judul Seri

GMD

Text

Bahasa

English

Penerbit

Wiley

Tahun Terbit

Tempat Terbit

Deskripsi Fisik

423 hlm.

Info Detil Spesifik

Includes interactive E-book

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