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<title>Strategic Marketing :</title>
<subTitle>Sustaining Lifetime Costumer Value</subTitle>
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<namePart>Assauri, Sofjan</namePart>
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<place><placeTerm type="text">Jakarta</placeTerm></place>
<publisher>Rajawali Pers</publisher>
<dateIssued>2013</dateIssued>
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<edition>1</edition>
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<note>Buku ini membahas Pencipataan nilai pelanggan bagi kepuasan pelanggan, Peningkatan loyalitas yang berkelanjutan dicapai melalui pemasarn stratejik, Pengemabangan pemasaran stratejik dalam bisnis dan korporasi, Segmentasi pemasarn stratejik dan penetapan pasar sasaran, Penetatapan pasar sasaran dan pemposisian yang jitu, Perencaaan dan program dalam penyusunan pemasarn stratejik, Manajemen realisonal pelanggan stratejik, dan Implementasi pemasaran stratejik.</note>
<subject authority=""><topic>Manajemen relasional</topic></subject>
<subject authority=""><topic>strategi pemasaran</topic></subject>
<subject authority=""><topic>Strategic marketing</topic></subject>
<subject authority=""><topic>Nilai pelanggan</topic></subject>
<subject authority=""><topic>Pemasaran stratejik</topic></subject>
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