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<title>Manajemen Pemasaran Internasional = Sebuah Pendekatan Strategi</title>
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<namePart>Kristanto, Jajat</namePart>
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<note>Buku ini membahas Pemasaran internasional vs pemasaran global, Lingkungan geografi,demografi,ekonomi,dan keuangan, Lingkungan Sosial-budaya, Lingkungan politik dan hukum. Segmentasi,penetapan target dan positioning dipasar internet, Memabangun keunggulan bersaing dipasar internasioanl, Strategi masuk ke pasar internasional, Mengelola produk dipasar internasional, Mengelola harga dipasar internasional, Mengelola distribusi di pasar internasional, Mengelola komunikasi pemasaran di pasar internasional, dan daftar tabel.</note>
<subject authority=""><topic>Distribusi pemasaran internasional</topic></subject>
<subject authority=""><topic>Pemasaran Global</topic></subject>
<subject authority=""><topic>manajemen pemasaran internasional</topic></subject>
<subject authority=""><topic>Lingkungan politik dan hukum</topic></subject>
<subject authority=""><topic>Lingkungan sosial-budaya</topic></subject>
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