Services Marketing

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Services Marketing

tell about introduction to services, key competitive trends and conceptual framework of the book, focus on the customer, listening to customer requirements, delivering and performing service, managing service promises, etc.

Pernyataan Tanggungjawab

Pengarang

Zeithaml, Valarie A. - Personal Name
Bitner, Mary Jo - Personal Name

Edisi

No. Panggil

658.8 ZEI s

ISBN/ISSN

0-07-078250-4

Subyek

marketing

Klasifikasi

658.8

Judul Seri

GMD

Text

Bahasa

English

Penerbit

Mc Graw Hill

Tahun Terbit

1996

Tempat Terbit

USA

Deskripsi Fisik

700 hlm.

Info Detil Spesifik

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