Strategic Marketing= Planning and Control

Detail Cantuman Kembali

XML

Strategic Marketing= Planning and Control

tell us about The strategic perspective; strategic analysis, competitive intelligence, segmentation, internal analysis, developing a future orientation. Formulation of Strategy: Strategic intent, strategy formulation, targeting positioning and brand strategy, product development and innovation, Alliances and relationships, The Strategic marketing plan. Strategic implementation; Strategic implementation, control, mini cases.

Pernyataan Tanggungjawab

Pengarang

Drummond, Graeme - Personal Name
Ensor, John - Personal Name

Edisi

No. Panggil

658.8 DRU

ISBN/ISSN

0-7506-5236-5

Subyek

marketing

Klasifikasi

658.8

Judul Seri

GMD

Text

Bahasa

English

Penerbit

Elsevier Science

Tahun Terbit

2001

Tempat Terbit

London

Deskripsi Fisik

304 hlm.

Info Detil Spesifik

Lampiran Berkas

LOADING LIST...

Ketersediaan

LOADING LIST...