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<title>pemasaran NASA</title>
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<namePart>Tjiptono, Fandy</namePart>
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<dateIssued>2014</dateIssued>
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<note>introduksi, karakteristik dan klasifikasi jasa, memahami perilaku konsumen jasa, merancang produk jasa, merancang sistem penyampaian jasa, menetapkan harga, merancang komunikasi pemasarn jasa terintegrasi, manajemen kualitas jasa dan customer value, dll</note>
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