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<title>Prinsip-Prinsip pemasaran</title>
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<publisher>Penerbit Erlangga</publisher>
<dateIssued>2006</dateIssued>
<issuance>monographic</issuance>
<edition>12</edition>
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<languageTerm type="text">Indonesia</languageTerm>
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<extent>376 hlm.</extent>
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<note>membahas penetapan harga produk: strategi penetapan harga, saluran pemasaran dan manajemen rantai pasokan, pengeceran dan perdagangan grosir, dll.</note>
<subject authority=""><topic>peluasan konsep pemasaran</topic></subject>
<classification>658.8</classification><identifier type="isbn">9789790333994</identifier><location>
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