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<title>Teori dan praktik RISET PEMASARAN:</title>
<subTitle>dengan spss</subTitle>
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<name type="Personal Name" authority="">
<namePart>sarwono, jonathan</namePart>
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<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<genre authority="marcgt">bibliography</genre>
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<place><placeTerm type="text">Yogyakarta</placeTerm></place>
<publisher>Penerbit Andi</publisher>
<dateIssued>2005</dateIssued>
<issuance>monographic</issuance>
<edition></edition>
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<languageTerm type="text">Indonesia</languageTerm>
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<extent>148 hlm.</extent>
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<note>membahas definisi,peranan,dan tahapan dalam melakukan riset pemasaran, mendefinisikan masalah, proses mengidentifikasi masalah, mengembangkan pendekatan terhadap masalah dengan tepat, landasan teori, desain riset pemasaran, dll.</note>
<subject authority=""><topic>desain riset pemasaran</topic></subject>
<subject authority=""><topic>mengembangkan pendekatan terhadap masalah dengan t</topic></subject>
<subject authority=""><topic>definisi riset pemasaran</topic></subject>
<subject authority=""><topic>masalah penelitian</topic></subject>
<subject authority=""><topic>koleksi data</topic></subject>
<subject authority=""><topic>teknik sampling</topic></subject>
<subject authority=""><topic>instrumen pengambilan data</topic></subject>
<subject authority=""><topic>skala pengukuran</topic></subject>
<classification>519.53</classification><identifier type="isbn">9797318494</identifier><location>
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