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<title>Manajemen Pemasaran</title>
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<name type="Personal Name" authority="">
<namePart>Kotler, Philip</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
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<name type="Personal Name" authority="">
<namePart>Keller, K Lane</namePart>
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<place><placeTerm type="text">Jakarta</placeTerm></place>
<publisher>Erlangga</publisher>
<dateIssued>2008</dateIssued>
<issuance>monographic</issuance>
<edition></edition>
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<languageTerm type="text">Indonesia</languageTerm>
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<note>Mendefinisikan Pemasaran Untuk abad Ke 21
Mengembangkan Strategi Dan Rencana Pemasaran 
Mengumpulkan Informasi Dan Memindai LIngkungan
Melaksanakan Riset Pemasaran DAn Meramalkan Permintaan 
Menciptakan Nilai, Kepuasan DAn Royalitas Pelanggan 
Menganalisis Pasar Konsumen 
Menganalisis Pasar Bisnis 
Mengidentifikasi Segmen Dan TArget Pasar
Menciptakan Ekuitas Merek
Membentuk POsitioning Merek 
Menghdapi Persaingan</note>
<subject authority=""><topic>manajemen pemasaran</topic></subject>
<classification>658.81</classification><identifier type="isbn">9789790339354</identifier><location>
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